Welcome, friend!

We are New Friends Agency, a full-service brand-building, and communications agency in the beauty, and wellness space.US

About us

We are a modern brand-building agency working together with brand founders, industry buyers, and media to secure placement, increase brand awareness, and help elevate compelling founder stories.


In the modern age, we adapt innovative, and agile solutions with a mix of traditional press, digital activations, and creating aligned opportunities.


We work individually, and hands-on to craft brand messaging, and execute strategy for meaningful, value-driven results.

What we do / Services

We are a small-knit team of dedicated brand specialists.

Here's how we can help you.


Media Relations

Press Placements

Strategic Planning


Media Partnerships & Buying

Influencer Relations

Digital Funnel Advisory

How we like to work

We keep an intentionally selective client list to ensure individualized, intimate partnerships.

We enjoy building visionary brands, and championing diverse, foward-thinking brand founders.

Our current client list is comprised of AAPI, LGBT+, Female-Founded brands.


MIJA launches Celestial

Nutritionist-founded, California-based wellness brand, MIJA, enters skincare with a topical serum designed for the face, body, and hair.

*feel free to get in touch with us


New Friends Agency is creative, and incisive with their strategy for launching our brand, and products into the wellness space. They've helped secure excellent press, not only in the United States, but also in publications like Vogue Paris. They know what they're doing!

Sarah Koszyk Co-founder MIJA

New Friends Agency establishes genuine connections, which helped us build an aligned community, integral to our growth.

Kelsey Wiedenhoefer Fitness & Wellness Specialist



We should


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